Deadstock

Deadstock refers to brand new, unworn merchandise that never made it to retail stores or didn't sell in stores and has been sitting in storage. These items often come from businesses that have closed down, overstock from manufacturers, or discontinued styles that never found their way to customers.

You'll find deadstock at various locations - stores like TK Maxx (TJ Maxx in the US) and outlet stores often sell deadstock from previous seasons or overstock from major retailers.

The term originally comes from the retail industry where 'dead' means the stock is no longer actively being sold or produced. Traditionally deadstock meant items were literally gathering dust in warehouses, but today the term is particularly popular in vintage and streetwear communities where original, unworn pieces from past decades are highly valued. In thrift stores, you might get lucky and find deadstock items - brand new pieces with original tags, sometimes from brands or styles that no longer exist.