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Writer's pictureAntoineR

Why Are Charity Shops So Over Priced in London?

Updated: Sep 26

Charity shops have always been the go-to spot for thrifty shoppers looking to score awesome deals on pre-loved items. But recently, you might have noticed that prices at certain charity shops aren't quite as low as they used to be. So, what's the deal? Are charity shops losing their reputation as the ultimate budget-friendly destination?


A set of clothing racks in a charity shop listed on Ganddee

Why Charity Shop Prices Going Up


Okay, let's be real – no one's thrilled about price hikes. But here's the thing: running a charity shop isn't cheap! Most of the time, these shops don't get any special discounts on rent, utilities, or other expenses. They're dealing with the same financial pressures as any other business out there. So, when their costs go up, they've got to bump up their prices a little to keep things running smoothly.


Plus, not everyone working at a charity shop is a volunteer. Many charities have to pay staff to keep their shops operating like a well-oiled machine. And it's not just the folks working the tills – there are also employees managing the retail side of things from the charity's HQ! To cover these costs and keep supporting their parent charities, shops need to bring in enough cash.


Of course, charity shops' reasonable prices are what draw in bargain hunters, which in turn helps fund their charitable work. But, let's not forget: charity shops aren't meant to be selling stuff at rock-bottom prices just so people can resell it on eBay or Vinted for double the money. When you buy something at a charity shop, you're supporting a specific cause. So, even if prices are a bit higher than before, the money you spend is still going towards making a difference.


The Downside of Overpricing


By now, it's pretty clear that some charities have lost their appeal for certain thrifters who think they've become too pricey. TikTok creators like @thesecondhandqueen have even spotted fast fashion items being sold for more than their original prices at charity shops. Yikes!


Obviously, overpricing items like this is a surefire way to turn off thrifters and lose customers, which ultimately means less money raised for good causes. Charity shops need to find that sweet spot.


If prices consistently seem too steep, even die-hard fans might start looking elsewhere for their bargain fix. And with the cost of living crisis squeezing everyone's wallets, affordability is more important than ever.


Striking the Right Balance For Charity Shop Items


So, what's the solution? Charity shops need to walk a fine line, making sure their prices are fair and competitive while still generating the funds they need.


But shoppers also need to keep in mind that charity shops have a specific mission: raising money for their parent charities. Every year, these shops contribute millions of pounds to support all kinds of causes, from fighting poverty to funding medical research.


Seeing Beyond The Price Tag


If a luxury bag that normally costs thousands is being sold for a few hundred pounds at a charity shop, is that really such a bad thing? Is charging 20-25% of an item's retail price actually overpriced?


Again, it's all about perception. If you walk into a charity shop expecting everything to be under £20, you might be shocked to see a designer bag going for £300. But true bargain hunters will recognize that snagging a high-end bag for a fraction of its usual price is still an amazing deal.


Charity shops can also step up their pricing game by offering a range of options, with some pricier designer pieces alongside more budget-friendly everyday items. This way, there's something for every shopper and every budget.


 

At the end of the day, charity shops need to keep their customers' needs and expectations in mind. But shoppers should also understand the important role these shops play in fundraising for their parent charities. By finding that perfect balance between generating income and offering great value, charity shops can keep thriving, promote sustainable shopping, and support their communities – all while helping their parent charities continue their vital work.

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